Seeds of Creation

Today’s Topics

• Where’s the Love for the Unknown Creators?💡

• What Your Ideas May Become 💭

  5 Mins Read Time

Where’s the Love for the Unknown Creators?💡
By Jo

In a world that celebrates the same big names over and over, it’s easy to forget about the creators who haven’t “made it” yet. The ones still building, experimenting, and putting in work behind the scenes — not for fame, but for the love of what they do. Whether it’s music, art, storytelling, or any other craft, there’s a whole universe of undiscovered talent out there waiting to be seen.

But being an up-and-coming creator is no easy road. Trust me, I’ve been there. When Marcus and I first started our journey with this newsletter, we didn’t have a clear map. We had ideas — a lot of them — but no real direction at first. Our mission was simple: to give back to the community through thoughtful content. But the execution? That took time.

We sat on our ideas for over a year before finally launching our podcast, Unscripted Dreams. (If you haven’t already, check it out on YouTube.) From there, we dabbled in creating an emotional intelligence course on Udemy — something we had never done before. It was a stretch, but it taught us a lot about the value of trying, even when you’re not sure how it’ll play out.

Eventually, we learned how to streamline our content creation. We found tools that helped us chop up our podcast episodes into short clips, which we started posting five days a week. That consistency made a huge difference — but as many creators know, consistency doesn’t always pay the bills. The hard truth? Money isn’t enough. Effort isn’t enough.

To truly grow, you have to understand the system.

Every platform — whether it’s YouTube, Instagram, or TikTok — has its own rhythm. Algorithms decide who sees what, and mastering that rhythm can make or break your reach. It’s not always fair. Some creators buy their way in. Others luck out because they know how to work the system. And then there are those who go viral because controversy pays better than quality.

But here’s the thing — overnight success is a myth. Most people who seem to “blow up” didn’t just wake up famous. They’ve been putting in the work for months or even years, studying how the platforms move, testing what connects, and adjusting their strategy.

If you’re a creator trying to get noticed without breaking the bank, start with these three principles:

Know your platform. Spend time studying what kind of content gets engagement. How long are the top videos? What times are people posting? What trends are driving attention?

Be consistent, not perfect. The algorithm rewards activity and frequency more than flawless production. Keep showing up — even if the lighting isn’t right or the sound isn’t crisp.

Build connection over clout. Focus on building a real audience that values your message. It’s better to have 100 loyal supporters than 10,000 silent followers.

Creating is a grind — but it’s also one of the most rewarding things you can do. If you’re out there building, experimenting, and sharing your craft with the world, keep going. The love might not come right away, but when it does, it’ll be real — not manufactured by an algorithm.

The Golden Rule: At the end of the day, it’s not just about being seen. It’s about being felt.

What Your Ideas May Become 💭

By Marcus

Have you ever had an idea but hesitated to share it with others—nervous about how people might perceive it?

When I have spare time, I like to watch newer content creators on YouTube. It’s a bit challenging without external tools to filter for quality, but it’s possible. I’ve found some truly underrated channels with S-tier production and content. I make it a point to like or comment on these videos because I understand what it’s like to work on something, put it out there, and get little to no viewership or acknowledgement.

I like to think that if someone feels compelled to become a “content creator,” it’s because they believe they have a unique perspective to offer—a perspective others will find valuable. Maybe it’s wishful thinking, but I hope that my one subscription, like, or comment is enough to keep a creator going—to give them that spark to make just one more video.

Unscripted Dreams

The podcast was built on a simple idea: We have perspectives that might help people - let's talk about them. Over three years we created over 130 podcast episodes.

During that time, I learned how to create a content schedule, write talking points, edit video, optimize audio, market on social media, design thumbnails, manage freelancers, recruit guests — the list goes on.

Although the podcast ended last year, that original idea—sharing insights and experiences—lives on through this newsletter. We’ve now published over 100 editions of Above The Crowd, and I’m genuinely grateful to everyone who takes time out of their week to read.

Looking ahead, I’m already working on new projects and services based on that same foundation: sharing ideas that might help others. None of these would exist without the podcast. It was the seed—a simple idea that evolved into something I couldn’t have imagined years ago when I was just an aspiring podcaster trying to get my voice out there.

Undiscovered Potential

When I started podcasting, I had no idea it would require so much work—or that it would help me acquire valuable skills that would transfer into other parts of my life.

If you’re thinking about getting your ideas out into the world, know this: your first attempt may not be the success you want it to be. It may take more time, effort, and energy than you expect. Your interests might even shift. But that’s okay.

What matters is that you step into the arena and see how far you can take your ideas. The content you create could make a difference. Someone could discover your work and offer an opportunity—or through persistence and iteration, you might discover a niche or unique advantage you didn’t realize you had.

Don’t worry about embarrassment or failure. Every attempt—every small win and loss—moves you forward if you have the right attitude.

The potential of what you could become is hidden behind a paywall. And that paywall is made of trial, error, and perseverance.

How far will your ideas take you?

Fall is here…